We worked with Tahiti Blue Interactive to help them with their client, the University of Texas Tobacco Research. The UT group, in an effort to stem to the tide of student tobacco usage, wanted a website to highlight Texas colleges and universities tobacco policies. Our challenge was to build a site that could succinctly explain a school's tobacco policy, provide resources for a site visitor to take action to improve it, and incorporate the branding of one of UT's partners, Peers Against Tobacco, into the website.
Our team met with the client stakeholders which included members from the UT Tobacco Research group and their partner team, Peers Against Tobacco. In this meeting we defined the a) site's audience and user needs b) look and feel and c) technical considerations.
After the discovery meeting with the client, we put together some wireframes. With two of the major audiences being a) administrators of tobacco policies and b) university students, an early iteration explored putting the tobacco campus policy search front and center on the home page.